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Branding and Corporate Identity Packages
 


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Next Steps

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What Is Branding?

If you’ve just finished a product or are starting a new business (or revamping and re launching an existing one), developing your brand and corporate identity is going to be the most important part of your initial and long term success.

You need to condition the markets to think that you are a tier-1 mogul! Even if you are a small mom & pop shop or self employed home-based business person, the way the public sees your brand will say a lot about your value, image, and positioning in the markets

Putting this crucial step of business in the hands of inexperience can greatly depreciate your offerings, and you may fade quickly. When developing your brand, we assess your business model; we do market research, competitive intelligence, and create a full blown attack on the markets to position you as the new brand on the block ready to take charge.


Our Branding & Corporate ID services include:

Logo Design:
A logo can literally make or break a business. Packing all your products, services, mission, and brand into one powerful little glyph & icon seems quite difficult doesn't it? BELIEVE ME IT IS! NC Media offers custom designs to suit ANY business of any size. Keep in mind that this logo is going to be the face of your business including your websites, print materials, tv/rich media ads, posters, stickers, shirts/uniforms, signage, etc. If you get this part of your branding wrong, or have it executed poorly; your business will suffer greatly now and downstream.

Color Palettes/Mood Boards:
Most brands have a strict style guide to follow - with respect to the mood/image/colors and branding strategy they want to portray. This style guide will be followed forever by any person developing any marketing for you including signage, packaging, print material, online assets, literally ANYTHING that will have your logo/brand on it must follow this guide. Think ‘McDonalds’, they are very strict yet utilize a great basic color wheel palette and style guide. We develop your style guide and make sure to pick appropriate color combinations, fonts, spacing/white space, composition etc. to position you right beside or ahead of your biggest competitors.

Corporate Identity Packages:
Your full initial media kit template. This usually consists of your Business Card, Letterhead, Envelope, Folder, CD/DVD Packaging, E-book Cover/box, 3D rendering treatments of your logo etc.


Competitive Intelligence:

Before starting your branding treatment, we do a detailed assessment of who your biggest competitors are, and prepare a plan of action to respond to their market penetration. Analyzing top competitors enables you with the knowledge base and pattern best followed to success, which in turn creates a roadmap and guideline to follow for your efforts.

Marketing Analytics:
Going through piles of data that are aggregated from multiple contact/sales/interest points can be a tedious process. Looking deep into your sales patterns, marketing efforts/roi, customer retention cycles, support inquiries, lost leads, and any other business data provides us with insight into your customer behavior. In turn we prepare a report and outline strengths, weaknesses and a plan of action to turn your data into GOLD.

Recommended Next Step: - Review Internet Marketing options >>


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